Delivering academic research & insights that illuminate, influence & inspire.

Newson Consultancy is an academic hub, leading project-based teams to execute world-class research and expert comment. We are committed to research that elucidates our social connections, cohesion, and feelings of belonging. Together we tackle questions around the societal burdens left in the wake of disconnected families, neighbourhoods and societies. We help major organisations make sense of our modern tribes, to create a better world for us all.
Previous Clients
University of Cardiff: Pobl Communications survey development
MOIR: Leading the science behind the experience + evaluation strategy
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Electrolux: Designing and running experiments to reduce clothes washing at home
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McGuian Zero wines: how to navigate social situations when not drinking alcohol
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Utility Warehouse: Energy switching personas
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Motorway: Analysed data to link seat preferences and traits to wider personalities, nationwide coverage Click to read more
AEG: Energy saving switch, measuring family kitchen appliance user over two months
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Hyundai: 'Electric Journeys' on memory and the best driving experience
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Sky Sports: Insight, how football is changing
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Currys: 'Back of the Net' campaign
Camerados: Long term consultancy on social connections
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Old Parr: Immersion session, regional & cultural focus
Guinness: Worshop on human connection and ritual
bp & Premier League: 'Scan to Score'
Premier League: Insight, cultural impact of football