Newson Consultancy sits at the intersection of behavioural science, lived human experience, and organisational transformation. Drawing on over 15 years of global research on belonging, identity, cohesion and transformative experiences, we bring the insights of anthropology and psychology into the worlds of business, brand, and organisational culture. From football fandoms to festivals, prisons to corporate teams, our research has revealed how loyalty is formed, how identity becomes shared, and what makes groups truly cohere. We help organisations navigate the complex, deeply human challenges that shape culture today: fragmented teams, uncertain fan bases, burnout and disconnection, leadership transitions, and a loss of shared purpose or story.

We blend rigorous psychology with creative, real-world insight to design bespoke research designs and interventions that strengthen cohesion, rebuild trust, and unlock meaningful, lasting change. Clients come to us when they need something specialist, sensitive, and tailored, where off-the-shelf culture solutions simply won’t do.

You can expect world-class, cutting edge University-level research with market-level, swift timelines. Led by Dr Martha Newson, we are anthropologists, psychologists, engineers, criminologists, behavioural economists and biologists from universities all over the world. All projects are personally managed by Dr Martha Newson, DPhil, MSc, BSc (Hons), CPsychol, SFHEA in collaboration with topic- and method-based specialists handpicked for the job.