CONSULTANCY SERVICES
We devote our working lives to research. We ask questions. We solve problems. We are the seekers, the communicators, the knowledge-hungry experts who will help you understand people and behaviour. Our primary focus is social identities and belonging; what makes people stick together, or fall apart, and how a knowledge of human evolution can help us better understand our deep seated need to belong.
Bespoke Research
We tailor research approaches to meet the unique needs of each project, ensuring the highest quality insights. Our bespoke research designs tend to integrate both qualitative and quantitative methods, offering a well-rounded understanding of human psychology, culture, and social behaviour.
Rigorous research for rapid timelines
Our collaborative, rigorous research projects uncover audience insights, loyalty drivers, belonging dynamics and cultural patterns — offering organisations evidence-led understanding, innovation and evaluation. While university research often struggles to keep pace with real-world campaigns and decision-making cycles, we operate on timelines that meet these demands, delivering work with academic precision and creative impact.
Key offerings
Quantitative research
We employ robust statistical techniques, including survey design and analysis, data mining of large-scale datasets, and physiological measures such as biometric tracking analyses. These methods provide empirical insights into behavioral patterns and provide strong evidence for high-end campaigns. Our work always ensures that data-driven decision-making is grounded in rigorous evidence with carefully considered methodologies.
Keynotes
Thought-provoking, research-driven talks from Dr Martha Newson who has featured regularly on the BBC: themes include belonging, identity, loyalty, ritual, fandom, group dynamics and the science of transformative experiences. Dr Newson has been invited to speak in over 20 countries for leading brands and organisations. References available.
Qualitative research
We specialise in using an ethnographic lens to appreciate cultural nuances, using fieldwork, interviews and dynamic focus groups to unpack trends. We bring a keen analytical eye to the stories behind the data and more than 15 years of world-class anthropological training to your project.
Leadership coaching
Individual or corporate holistic coaching packages for senior leaders navigating complexity, identity shifts, burnout, or cultural challenges. A deeply personal, research-grounded space to strengthen clarity, resilience and purpose. Limited spaces available each year. References available.
Academic insight
Collaborative, expert feedback to strengthen your research and engagement strategies. We offer independent, constructive and encouraging feedback that refines methodology, sharpens reporting and optimises project direction — grounded in the latest research, scientific theory and decades of experience working with cultures around the world.
Bespoke workshops
Tailored sessions designed around your organisation’s needs: from cohesion, culture and psychological safety to loyalty, identity, ritual design and transformative experience. Highly interactive and grounded in behavioural science. A fresh take on team building from a world expert.
Favourable rates are negotiable for third sector and charitable organisations whose work is related to ‘belonging’.
